Content Writing is creating content for the Web. Articles, blog posts, website content, social media content, e-books are some of the tasks that come to mind when referring to Content Writing. Not to be confused with Copywriting, which is writing for promotional advertising or marketing.

A Content Writer, as well as a Technical Writer, needs to be skilled in writing for a target audience. Sometimes they need to be Subject Matter Experts (SME's). A construction contractor for example might require their Content Writers to have an engineering degree.

qtq80-u2NWF9

SEARCH ENGINE OPTIMIZATION (SEO)

qtq80-HcpWvl

Or the art of ever changing Google algorithms, AdWords and search engine behavior... It is a good skill for a Content Writer to have a basic understanding of Search Engine Optimization (SEO). A well written article based on a set of keywords that reflect the audience's wants and needs will get your website at the top of that search list!